Privacy Policy

Last Updated: November 21, 2025

Dan Russo Sports (“Dan Russo Sports,” “Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit https://danrussosports.com/ (the “Website”) or interact with us by email, SMS/text, or other electronic means.

By using the Website or providing information to us, you agree to this Privacy Policy.

1. Scope

This Policy applies to information we collect:

On the Website (desktop and mobile).
In email, SMS/text, and other electronic messages between you and us.
When you interact with our content, ads, or forms on third-party sites or social media that link to this Policy.

It does not apply to information collected:

Offline or through other websites we or third parties operate that do not link to this Policy, or
By third-party websites, apps, or services that may link to or be accessible from the Website.

2. Children

The Website is not for anyone under 18. You may only use the Website if you are at least 18 and have reached the age of majority where you live. We do not knowingly collect personal information from children under 18. If we learn we have such data, we will delete it and may retain limited information (e.g., email, IP) to prevent re-registration.

3. Information We Collect

We may collect:

a. Identifiers and contact information
Name, username, email address, mobile phone number, postal address, date of birth, account credentials, and similar identifiers.

b. Commercial and usage information
Purchase history, transaction details, account activity, preferences, and content you submit (e.g., surveys, forms, support requests).

c. Internet / device data
IP address, device identifiers, operating system, browser type, language, referring URLs, pages viewed, links clicked, session duration, and similar usage data collected via cookies, pixels, and similar technologies.

d. Demographic and profile information
Age range, gender, location, interests, and inferences drawn from your use of the Website or marketing interactions.

e. Mobile/SMS information
Mobile phone number, time/date of messages, opt-in/opt-out status, and related metadata for our SMS programs.

We collect information:

Directly from you (forms, registration, purchases, emails, SMS opt-ins, surveys, support).
Automatically as you browse (cookies, pixels, log files, analytics tools).
From third parties (e.g., analytics providers, advertising partners, social networks, and other service providers). Many U.S. state laws now require clear disclosure of categories, sources, and purposes for personal data; this section is designed to align with those transparency requirements.

Social media and plug-ins.
The Website may include plug-ins (e.g., “Like” or “Share” buttons). These may allow the plug-in provider to receive information such as your IP address, device info, and the page you are visiting, whether or not you click the plug-in. Your interactions with plug-ins are governed by the privacy policies of those third parties.

4. How We Use Information

We use personal information to:

Operate, maintain, and improve the Website and our services.
Create and manage your account, process payments, and provide customer support.
Send you service-related messages (account updates, security alerts, transactional emails/SMS).
Send you marketing communications (email, SMS, online ads) about our products, services, offers, and promotions, consistent with CAN-SPAM and TCPA requirements (including accurate sender details and clear opt-out mechanisms).
Personalize your experience and content, including recommendations and advertising.
Monitor and analyze usage, trends, and effectiveness of campaigns.
Detect, investigate, and prevent fraud, abuse, security incidents, and other harmful or illegal activity.
Comply with legal obligations and enforce our terms.
For any other purpose you consent to or that we describe when you provide the information.

5. Email Marketing

If you provide your email address, we may send you:

Transactional emails (e.g., receipts, account notices, service updates).
Promotional emails (e.g., newsletters, offers, alerts).

For promotional emails:

We identify who is sending the email and avoid deceptive headers/subject lines as required by CAN-SPAM.
Each email includes a simple unsubscribe mechanism (usually a link at the bottom) that we honor within the legally required time period.
You can also opt out by contacting us at sports-desk@danrussosports.com
Opting out of marketing emails does not stop transactional or service messages related to your account or transactions.

6. Mobile Terms & Conditions / SMS Privacy

Dan Russo Sports operates an educational sports news alert service delivered via SMS/text (“SMS Service”). Message frequency varies.

By opting in (for example, by texting the keyword “keyword” to 1-877-232-4907 or submitting a form that clearly indicates you are agreeing to receive SMS messages), you agree to receive recurring messages from us at the mobile number you provided. SMS may include alerts, analysis, news, promotional content, and account-related messages, where permitted by law.

End users opt-in by following the instructions in the call-to-action (e.g., texting “keyword” to 1-877-232-4907 or checking a consent box on a web form).

Recurring messages: Message frequency varies.

Help: Text HELP for help.
Stop: Text STOP to cancel.
Carriers: Carriers are not liable for delayed or undelivered messages.
Privacy: Your information will not be shared with any third parties

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Mobile Privacy

We collect your mobile number and SMS interaction data (e.g., delivery status and opt-out). We use this information to operate and improve the SMS Service, comply with legal obligations, and prevent abuse.

We do not share your mobile number or SMS opt-in/opt-out data with third parties for their own marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties (other than aggregators and vendors that provide SMS delivery services on our behalf, who may only use it to provide those services).

7. Cookies, Analytics, and Online Advertising

We and our service providers use cookies, pixels, tags, scripts, and similar technologies to:

Remember your preferences and settings.
Understand how visitors use the Website.
Measure performance of content and campaigns.
Provide and measure advertising, including interest-based ads.

You can usually set your browser to block or delete cookies, but some features of the Website may not function properly if you do. Some third parties may offer additional opt-out mechanisms for interest-based advertising.

Where required by law, if our use of cookies or online advertising constitutes a “sale” or “sharing” of personal information, we will provide additional disclosures and a way to opt out (for example, a “Do Not Sell or Share My Personal Information” link or honoring recognized browser-based preference signals where required).

8. How We Share Information

We may share personal information:

With service providers and vendors who perform services for us (e.g., hosting, payment processing, analytics, customer support, email/SMS delivery, advertising), under contracts requiring them to use the data only for our purposes and to protect it.
Within our corporate group (affiliates and subsidiaries) for the purposes described in this Policy.
In connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar event.
For legal and safety reasons, including to comply with law, respond to lawful requests, enforce our terms, or protect our rights, property, users, or the public.

We may share aggregated or de-identified information that does not reasonably identify you.

If we ever engage in practices that qualify as “selling” or “sharing” personal information for targeted advertising under applicable state laws, we will provide additional notice and methods to opt out.

As noted above, mobile numbers and SMS opt-in data are not shared with third parties for their own marketing purposes and are excluded from any “sale” or “sharing” categories we describe.

9. Your Choices and U.S. State Privacy Rights

Marketing choices

Email: Use the unsubscribe link in any marketing email or email us at sports-desk@danrussosports.com
SMS: Text STOP to cancel or contact us at sports-desk@danrussosports.com
Cookies/ads: Use your browser settings and any provided opt-out tools.

Access, correction, and deletion

You may review and update certain account information by logging into your account. You can also request access to, correction of, or deletion of personal information by emailing sports-desk@danrussosports.com. We may need to verify your identity and may deny requests where permitted or required by law (for example, where we must retain data for legal or security reasons).

Additional rights for certain U.S. residents

Depending on where you live (for example, California, Colorado, Virginia, and other states with comprehensive privacy laws), you may have some or all of the following rights regarding your personal information:

To know and access the personal information we collect, use, and disclose about you.
To request deletion of your personal information, subject to legal exceptions.
To request correction of inaccurate personal information.
To opt out of certain processing, such as “sale,” “sharing,” or targeted advertising, where applicable.
To limit use/disclosure of certain “sensitive” personal information, where applicable.
To appeal our decision if we deny your request.
To be free from unlawful discrimination for exercising your privacy rights.

You may exercise these rights (if they apply to you) by emailing sports-desk@danrussosports.com
. If you submit a request on someone else’s behalf, we may require proof of authorization.

10. Data Security and Retention

We use reasonable technical and organizational measures to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized access, or disclosure. No method of transmission or storage is completely secure; you use the Website at your own risk.

Where you have a password, you are responsible for keeping it confidential and for restricting access to your devices.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods may vary depending on the type of data and applicable law.

11. International Users

This Website is intended for U.S. residents. If you access the Website from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate, which may have different data protection laws than your country. By using the Website, you consent to such transfers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you (for example, by email or by posting a prominent notice on the Website). The “Last Updated” date at the top indicates when this Policy was last revised. Your continued use of the Website after any changes become effective means you accept the updated Policy.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, contact us at:

Email: sports-desk@danrussosports.com